Rogers Healy launches a new division to focus on land sales

Ranch sales are picking up across Texas, and a Dallas firm is getting further in on the action.(Juan Figueroa / Staff Photographer)

MARCH 8, 2022 | MITCHELL PARTON, DAllas morning news

A leading Dallas residential real estate firm is launching a new division to focus on Texas’ thriving land market as properties closer to cities remain scarce.

The Rogers Healy Cos. launched Rogers Healy and Associates Land and Lake in the last week of February. The new company will focus specifically on properties in rural areas across the state.

The push comes as the state saw a jump in rural land purchases last year. Statewide rural land sales were up almost 18%, according to a report from the Texas Real Estate Research Center at Texas A&M University.

“I don’t think there’s a slowdown in sight,” owner and CEO Rogers Healy said of the booming land sales activity statewide. “I’m an opportunist that saw a way to go and grab a good share of the market.”

The company had sold rural properties such as ranches and lakes for 15 years, but now, through the dedicated arm, it expects to expand from about 25 agents in the category to 100 by summer.

The land subsidiary plans to work on deals alongside other groups under the Rogers Healy umbrella such as the relocation and commercial teams. Buyers could range from people wanting a place to spend the weekends to developers looking for the next boomtown.

Rogers Healy has more than 500 real estate agents and sold more than $1 billion in homes last year across roughly 2,000 sales transactions, according to Healy. He founded the brokerage in 2006.